MARKETING-ISH is disruption on demand.
This digital newsletter features original and authentic stories that break the mold of what marketing is at its roots. It is our goal to inspire you, the readers, in your pursuit of knowledge and business objectives to use all things marketing as tools for positive disruption.
This newsletter illuminates the important role that marketing plays within our everyday world. Marketing as a practice tells compelling stories and brings communities together. Combine these two applications, and you create limitless opportunities that arise at the intersection of commerce, culture and creativity through a business lens. Marketing-ish will bring you bi-monthly insights told through three unique perspectives:
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Commerce is the initiatives and inner-workings of the marketplace.
We highlight recent successes and detail what we, as marketers, can learn from these narratives. Everything from best business practices to trade secrets, consider these our top picks about the everyday exchanges within the marketplace.
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Culture is all about how people influence the market.
What better way to understand the market, than to dive into the dynamics of the communities around us. We analyze popular social trends that cause disruption in consumer thoughts, beliefs, and behaviors.
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Creativity captures the ideas and innovations that are reinventing the rules.
Here we compile our favorite game changers, share their stories, and draw key takeaways from those who like to challenge the status-quo. Whether it be a new innovative product or an entirely new business perspective, this is the place to learn about those that are creatively thinking outside the box.
meet the disruptors
The Marketing-ish digital publication is a subset of the Yaffe Digital Media Initiative at the University of Michigan Ross School of Business. Yaffe explores how industries are being reimagined and disrupted by digital media.
The business world is constantly undergoing disruption and we have an obligation, as the next generation of marketers, to ensure the outcomes of the changes we face are constructive and advantageous . Marketing-ish will always be about welcoming these disruptors and sharing your perspectives.
The Marketing-ish Disrupters
editors@themarketingish.com